What does a website cost in 2026? Prices with real numbers
From DKK 5,000 to DKK 150,000 — what a website actually costs in Denmark, what drives the price up, and the running costs nobody tells you about.
This article was translated from Danish. Read the original.
“What does a website cost?” is the question we get most often — and the one fewest agencies answer honestly. The standard reply is “it depends”, which leaves you no wiser.
So let’s try something else. Here are the actual price levels in the Danish market in 2026, what sits behind each one, and where the money really goes.
Short answer: the four price levels
| Level | Price | What you get | Who it suits |
|---|---|---|---|
| Do-it-yourself | DKK 0–3,000/year | Wix, Squarespace, a Shopify template. You build it yourself. | Hobby projects, testing an idea |
| Template with help | DKK 5,000–15,000 | A ready-made template fitted to your content and logo | Smaller businesses with simple needs |
| Custom-built | DKK 15,000–60,000 | Your own design, built from scratch, SEO from the start | Most businesses with a real need to sell |
| Large solution | DKK 60,000–150,000+ | Webshop, integrations, several languages, CMS for many editors | Businesses where the site is the business |
With us, the development itself has no list price. The scope varies far too much between a one-pager and a webshop with integrations, and a price list would either be too high for the small jobs or too low for the large ones. Instead you get one fixed quote after a no-obligation conversation. It is agreed in writing before we begin, and it is never an open-ended hourly rate. Websites also have published prices: a five-page site is DKK 3,995 one-time (Start), a larger site with full SEO setup DKK 6,995 (Etablér), and shops and apps start at DKK 14,995. On a subscription, operation is fixed: DKK 375, DKK 975 or DKK 8,950 a month, depending on whether we simply keep the site running, also handle SEO and content, or act as your full tech team. All prices excl. VAT.
We deliberately sit at the low end of the “custom-built” level. Not because we cut corners, but because we are three developers with no project managers, no salespeople and no open-plan office downtown. That is the cost you would otherwise be paying for.
What drives the price up
Four things move the price more than anything else:
The number of unique page types. Not the number of pages — the number of templates. Ten subpages built the same way cost almost the same as one. But a front page, a product page, a blog and a case page are four separate pieces of work.
Whether the design is your own. A template is quick, but it looks like the thousand other sites using it. A design built from scratch typically costs DKK 10,000–25,000 extra, and it is the only thing that makes you look like yourself.
Functionality beyond content. A contact form is free. Booking, payments, logins, inventory management or an integration with your accounting system is real software development, and it is priced accordingly.
Who writes the copy. People underestimate this one consistently. Writing good sales copy for ten pages takes 15–25 hours. If the agency does it, it goes on the invoice. If you do it, the project often stalls for two months while you don’t get around to it.
The running costs nobody mentions in the quote
The one-off price is rarely the whole story. Budget for:
- Domain: DKK 50–150 a year for a .dk domain.
- Hosting: DKK 50–500 a month depending on how much has to run.
- SSL certificate: should be free (Let’s Encrypt). If you are paying for one, ask why.
- Maintenance and updates: DKK 300–2,000 a month. On WordPress this isn’t optional — plugins and core have to be updated, or the site gets hacked.
- Changes: either a fixed monthly price or an hourly rate. Ask about both before you sign.
With us, hosting, security, backups and the technical updates cost DKK 375 a month, with no lock-in. If we are also to maintain the SEO and update the content for you, that is DKK 975 a month — and DKK 8,950 if we are to be your full development team. If you would rather run it yourself, we will get you started and step aside. The code is yours.
The hidden cost: owning your own site
The most expensive thing about a cheap website is often that you don’t own it.
Some agencies build on their own closed platform. The site is cheap to buy, but you can never take it with you. If you want to change supplier, you start over. It isn’t illegal, and it is rarely said out loud — but it ties you down completely.
Always ask two questions before you sign:
- Do I get access to the code and all the files?
- Can the site be moved to another host if I want to?
If the answer to either one is no or unclear, recalculate that low price as what it will cost to build everything again from scratch in three years.
What you realistically get for the money
Under DKK 5,000. A tidy, mobile-friendly site with your details and a contact form. Enough to look professional. Not enough to compete for search terms.
DKK 5,000–15,000. A proper site with several subpages, your own look and technical SEO in place. This is where most smaller Danish businesses get the most for their money.
DKK 15,000–60,000. Custom design, content strategy, a webshop or booking. This is where the site starts being able to pay for itself.
Above DKK 60,000. Only makes sense when the website isn’t a business card but a business system — many languages, many editors, integrations with inventory and accounting.
When an expensive site is the cheap one
A DKK 5,000 website that brings in not a single enquiry is more expensive than a DKK 25,000 one that brings in two customers a month. The calculation isn’t about the price, but about what the site has to deliver.
If you are unsure which level you belong at, the quickest route is to work backwards: what is a new customer worth to you, and how many does the site need to bring in before it has paid for itself?
Frequently asked questions
Can I get a website for free?
Yes, with Wix or WordPress.com — but with ads, a domain like yourname.wixsite.com and very
limited control. For a real business it is rarely worth the money saved.
How long does it take? With us, most projects are live within 1–2 weeks of the first conversation. A one-pager can be quicker. Webshops and booking systems take longer.
Is WordPress cheaper? To buy, often yes. Over three years, rarely — updates, plugin licences and security maintenance add up. We have written more about it in WordPress or custom-built.
What if I already have a site? Then a redesign is often both faster and cheaper than starting over. We will look at it for free and tell you honestly what could be improved.
Why us
Cheaper than most, and not worse for it
We are three developers. No project managers, no salespeople, no open-plan office downtown. That overhead is what you would otherwise be paying on top of the work itself, and it is why we can keep the price down on websites, webshops, web apps and mobile apps alike. Every price is published and fixed in writing before we start — from DKK 375 a month or DKK 3,995 one-time. See prices.
Cheaper does not mean less. We build and run our own products: NBS Booking, NBS Food and the KalorieTracker app, which is live in the App Store and Google Play. So we have already paid for the mistakes we advise you about. You talk to the person writing the code, and you own the code afterwards. If you want to move on without us, you can.